Zhongwai Toy Network continues to release the Amazon Hot Selling List for five European countries (France, Germany, UK, Italy, and Spain): This issue focuses on the hobby products (Hobby) and soft toys/Pluses, two categories that Chinese companies are more concerned about in the Amazon backend classification. The products on the list are more diverse, which can more accurately reflect the European market's interest in trendy toy products other than Lego.
From this list, it can be seen that the European region has a stable enthusiasm for collectible trendy games and classic IP derivatives. The performance of the Pok é mon card series is particularly outstanding, covering various forms such as expansion packs, gift sets, and holiday countdown calendars, demonstrating the continued influence of this IP in the card field. Funko relies on its iconic Pop! Dolls have successfully covered popular characters in movies and games, further consolidating their position in the trendy toy market.
The brand distribution shows a clear concentration trend, with Pok é mon and Funko occupying the vast majority of seats, reflecting the strong appeal of mature IPs and well-known brands in the market. Among them, Funko offers different product forms (traditional Funko Pop!)! Mingbox Doll, Emerging Funko Bitty Pop! The mini doll combined with the blind box gameplay of the countdown calendar has achieved absolute dominance in the UK, Italy, and Spain. It is worth noting that Bubble Mart from China has successfully entered the list with its Labubu series products, becoming the only Chinese brand selected, indicating that it has gained preliminary recognition in its international layout. In addition, the big brand Xianba from Germany also broke through the encirclement with Stitch plush, becoming one of the few plush products on the list.
