According to the report, the project has not yet determined the producer and director, and it is not confirmed whether the film will be shot with real actors or in animation format.
The Labubu image with its fluffy head and sharp teeth was originally designed by artist Long Jiasheng. After taking over production and sales in 2019, Pop Mart quickly became popular and became a trendy toy that swept the world in just a few years. Pop Mart's blind box sales model attracted a large number of buyers and also created a hot secondary market. Limited edition Labubu was even sold at exorbitant prices. Additionally, the love from Korean idol group BLACKPINK members, NBA star Brooks, and singer Rihanna also boosted Labubu's global influence.
According to "Hollywood Reporter," it is currently uncertain whether Labubu can become an everlasting brand like Doudouwa and Hello Kitty. Besides the main character Labubu, other characters in the same series such as Zimomo, Mo Ke Kou, and Takoko can also be developed.
Bubble Mart founder Wang Ning previously spoke in an interview with CCTV about, "Many people are asking if LABUBU will have its own movie next? Will its life story continue to be written? Actually, we are still discussing these matters." Wang Ning revealed, "Now, well-known film companies around the world, including many Hollywood companies, are coming to us saying if we can make a LABUBU movie together. I think these are all directions we are considering, but whether we do it ourselves, collaborate with Hollywood, or use some other method, we have been thinking about it for a long time." He admitted, "When you want to turn it into something very vibrant or inject more complex content into it, it's actually a very different challenge."
The British "Guardian" reports that for Hollywood, it used to be that movies inspired toys, but in recent decades, it has been reversed. Popular toys have become a "treasure" for movie adaptations. For example, the 2014 "Lego Movie" was a huge success; the 2023 "Barbie" was an even more phenomenal work, with a global box office exceeding 14 billion dollars and winning 8 Oscar nominations. Barbie is a best-selling product of Mattel, a toy manufacturer. Just last week, Sony Pictures announced a collaboration with Mattel to produce a movie based on the classic toy "View-Master," a head-mounted 3D glasses.
