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Custom plush pillows combine soft comfort, personalized design and decorative functionality, widely used for home decoration, daily rest, holiday g...

Stuffed animals are beloved soft toys for all ages, blending cuddly comfort, imaginative play, and decorative charm. Crafted from premium plush fab...

After three consecutive years of decline, the global toy industry rebounded strongly in 2025, with sales in the 12 major markets monitored by Circa...

In recent years, plush toys have developed rapidly in both domestic and international markets, becoming one of the most outstanding categories in t...

On February 6, Pop Mart held its 2026 annual meeting, with several celebrities attending and sparking much discussion. Pop Mart founder and CEO Wan...

On January 26, Mattel's high-end building block brand, Mattel Brick Shop, officially announced a collaboration with three luxury car manufacturers—...

Driven by factors such as the U.S. imposition of global tariffs, China's toy exports faced significant pressure in 2025. According to data released...

On January 21, 2026 local time, the British Toy and Hobby Association (BTHA) and global market research firm Circana released their latest annual i...

Chinese toy brands are winning global attention with increasingly exquisite design and creativity, "said Huang Zijing, a special correspondent for ...

Recently, the North American toy giant Spin Master entered into a cooperation agreement with the Italian company Officina Comunicazione, securing t...

Chinese toy brands are increasingly capturing global attention with their refined design and creativity. The nominations for the 2026 ToyAward i...

TOKYO / BEIJING – January 27, 2026 – Following intensified industry-wide safety efforts and consumer awareness campaigns, the latest jo...