This collaboration will deeply integrate the unique brand heritage, logos, and design languages of each automaker, continuing the core strengths of Mattel Brick Shop: all new products are equipped with real metal parts and customized elements, ensuring an immersive building experience and the collectible value of the finished product. Ted Wu, head of Mattel's global vehicles and building set division, stated that the addition of the three major brands will further expand the "collectible garage" of Mattel Brick Shop.
It is reported that the new products from the Lamborghini, Aston Martin, and Toyota collaboration series will be unveiled throughout 2026. Specific models and detailed specifications will be announced later. The products will be sold through select global retailers such as Amazon, Smyths, The Entertainer, and Mattel's own platform Mattel Creations, with some products going on pre-sale in February.
Before the official unveiling of the collaboration series between the three major automakers, the Honda-themed dual-car set was launched earlier this month. The series includes the 1990 Honda Civic EF and the 2007 Honda S 100kg, classic performance models that are precisely replicated at a 1:32 scale, perfectly capturing the aesthetics of Japanese automotive performance and the essence of 1990s modification culture. The new product is full of highlights: it not only faithfully replicates iconic features such as the body contours, headlight clusters, and window lines, but also features functional opening doors, two sets of interchangeable wheel covers, and custom stickers to meet players' personalized modification needs.
Mattel Brick Shop is a high-end building block set brand from Mattel, designed for adult building enthusiasts and collectors. In partnership with world-class collaborators, it creates premium building sets that focus on precision, scale, and design details. Mattel Brick Shop was officially launched in 2025, introducing many innovative features, materials, and techniques. Some sets include metal parts and accessories, further enhancing the sense of realism. Fans can use authorized stickers and components to customize their creations, transforming classic production vehicles into stunning collectible models. Previous collaboration models include Audi, Chevrolet, Honda, Maserati, and Mercedes-Benz.
